Holistic Cycles is announcing their entrance into the menstrual & cyclical health space, and differentiating themselves by offering a unique holistic approach.
The challenge with this project was to create an approachable feel for the brand, while maintaining a professional and trustworthy appearance, as their main goal is empowering everyday people through education.
Wanting to blend the lines between medical and natural, along with a feel that was both neutral and close to nature. They wanted a logo that had an open and approachable feel that also spoke to the core of what they focused on, women's holistic cyclical health.
The elements in play for this logo design were the fluctuating hormones (primarily seen on medical charts), the cyclical nature of the menstrual cycle, and the two main phases of the menstrual cycle.
