A luxury B&B in the italian countryside with a name inspired by the Renaissance painting technique Sfumato– symbolizing subtle transitions between light and color. The name represents the seamless, dreamlike experience guests will enjoy during their stay.

One of the important challenges of this project was to blend the historical elegance of Renaissance art with the serene beauty of the Umbrian countryside, creating a visual brand identity that feels both timeless and dreamlike.

The use of Sfumato as a conceptual anchor guided the brand design to be both soft and seamless, ensuring that every touchpoint, from the logo to the guest experience, feels cohesive and inspired by the beauty of subtle transitions.

A stand-alone old stone arch, symbolizing both entry into the tranquil, timeless space of the B&B, and a connection to Italian history and architecture.

The physical representation of Sfumato– a soft, easy transition from one state of being to another.